Wayne’s Word – parasocial

It’s a little nod to Wayne’s World, but instead of ‘party time, excellent’ (if you are aware of the cult nineties classic) I will be diving into one WORD each day. It could be something I learned, something bizarre that happened, a favourite word that I have rediscovered or just a thought that won’t leave me alone.

If you’re joining in on today’s word, feel free to use this tag to connect your post to the series: #WaynesWord

Today’s word is PARASOCIAL.

Parasocial is one of those words that suddenly exploded into everyday conversation, however, to be honest, I have only heard it today as it has been named Word of the Year (appropriate word for today).

A parasocial relationship is a one-sided relationship we form with someone we don’t actually know, it could be a celebrity, an influencer, a podcaster, or even a fictional character. It happens when you feel connected to them, invested in their lives, and sometimes convinced you truly know them, even though they have no idea you exist. To be honest I’m not sure I have ever experienced this, although when I was younger I was invested in some celebrity singers and actors etc but I never felt like I was in a relationship with them.

Apparently it is not always a bad thing, parasocial relationships can be comforting, motivating, or inspiring. However, they can also blur boundaries, make you forget what is real, and fill spaces where genuine connection is missing.

With social media, where creators are talking directly to us, and it can feel personal. The line between audience and friend gets thinner and thinner, and that’s exactly why parasocial has earned its moment in the spotlight.